First, they had never seen this commerical. It took us three screenings, because there's a lot going on here. It's complicated in that it puts out there that women can talk about these things in public (yay you for feeling liberated enough to throw this is your basket at Target), but it basically affirms already prevailing ideas about controlling the body. What worries me is the fact that only a very small number (two, people) understood what the transforming shrubbery was alluding to. Funny that the voiceover promises results "whatever your style"---given the shrubbery, that means that any symmetrical, well-defined shape is cool, just as long as you get that shiz under control. Above all, remember, good girls are clean girls.
Verdict: not feminism, and not feasible. Given the symmetry of those shapes, does the trimmer come with a stencil?
No stencils. But hey, liberated young women read Playboy and watch porn, so they have plenty of models for what their pubic region should look like. Duh! No problem!
ReplyDeleteInteresting how no bush was not an option.
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